THIS week's contributor is Jerome Yap, TerryWhite Chemmart Network Partner at TerryWhite Chemmart Rostrata, Western Australia - Well structured plan & support: When I met with my TWC Business Development Manager for my first 'Joint Partner Plan' (JPP), I was probably a little bit apprehensive - the JPP document looked large and complicated and I was nervous that it might be overwhelming.
When we started though, I quickly eased into the process. The Q&A at the beginning allowed me to reflect on all aspects of my business from my store appearance to communication practices which ultimately formed the basis for 'our' goal setting.
The JPP was structured into broad headings of People, Operations, Customer and Financials providing a clear pathway to set goals and develop actions along a 30, 60 and 90 day cycle. It was a thorough process which produced tangible results.
For example, by increasing our core range compliance and focusing on catalogue execution, I opened up rangingopportunities for my customers resulting in a 14% sales $ growth and a 20% GP$ growth in skin care this FYTD and an 82% sales $ increase and a 74% GP$ increase in weight management.
The JPP also gave my team a focus on both DAA and TWC Health App growth - both of which have increased customer satisfaction and ultimately improved our service levels.
Running a business doesn't have to be daunting when you have a well-structured plan in place that identifies opportunities which can be realised through a sophisticated and broad range of programs such as what TWC provide.
The above article was sent to subscribers in Pharmacy Daily's issue from 02 Nov 20
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