The steps to success
September 5, 2011
IN a market where competition for
the consumers’ purse is continually
increasing, driving foot traffic and
improving customer retail behaviour
has never been more important.
Ultimately, it is these two
fundamental elements which
increase overall store profitability.
However, for most, identifying
this is the easy part. What can be
more difficult is working out how to
take action.
Breaking things down and
focusing on key behaviours and
specific areas of your pharmacy is a
simple yet powerful way to make
positive changes to the way you do
business.
This can be done by following a
step-by-step plan which allows you
to drill down into key business
elements such as:
• Buying
• Category management
• Marketing
• Training
• Operations
At the core of the Pharmacy
Choice® program is a 5-Step Plan
which is helping more than 700
pharmacists across Australia
improve in each of these key areas
and increase their overall store
growth. In fact, stores which
engage in the 5-Step Plan
consistently achieve growth
greater than the market average,
with many experiencing double
digit growth – excellent results in a
very flat market.
Pharmacy Choice® is an
integrated retail support program
for the independent pharmacy
market. For more information
about Pharmacy Choice or the 5
Step Plan call 1800 036 367 or visit
www.pharmacychoice.com.au.
This week’s contributor is
Richard
Manthey,
National
Development
& Operations
Manager for
Pharmacy
Choice.
The above article was sent to subscribers in Pharmacy Daily's issue from 05 Sep 11To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 05 Sep 11
