THIS week's contributor is Blaine Woods, Network Partner, 2021 Pharmacist of the Year Finalist, TerryWhite Chemmart Keperra, QLD - Having a customer's trust is a privilege: Working as a pharmacist in the community is a fulfilling role and it has helped me to forge many strong customer relationships. We all choose this profession to help people with empathy, kindness and honesty. We see people in both joyful and tough times and we are relied upon to help clarify uncertainties, fix problems and sometimes, just to listen. Hearing how much our help has meant to someone through these times is often eye-opening and reminds us of the trust that customers have in us.
One of our key pharmacy values is to build trust. We build trust by being a service that can be relied upon - we follow through, we call back, we make sure that product is in when we say it will be, we deliver on time.
Delivering on these expectations isn't always easy and there have been times that I have moved mountains and travelled long distances to get a medication for a customer or spent hours researching an answer to a question.
I'm not alone in doing these things - all the pharmacists around me and, I am sure, around Australia do the same. Having a customer's trust is a privilege that comes with responsibility and hard work. #WPD2021
The above article was sent to subscribers in Pharmacy Daily's issue from 06 Sep 21
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 06 Sep 21
