The Natural Solution
August 8, 2011
In an ever growing socially and
environmentally conscious climate,
we find ourselves needing to
provide options for change, and
not just on carbon reform.
The educated consumer is
hearing about all sorts of
environmental and political
battles and it’s no wonder that
by the time they enter the store,
they want something that is safe
and leaves them without guilt.
For many this is quickly
becoming a shift to natural
products.
The move towards “clean”
products has seen a surge in
people not wanting to
contaminate their skin with
parabens and other potentially
harmful preservatives that have
been linked to cancer and other
medical ailments.
The other concern is the
economy and the need to
support our local brands and
distributers.
So Australian made and owned
has become an increasingly
important addition to the
checklist of shoppers.
Brands like Nude by Nature are
able to tick both boxes,
providing natural and naturally
derived alternatives to the
typically chemical laden
cosmetics and skin care of the
big major brands.
The fact that it is locally
produced and 100% Australian
owned has help lift this brand
from a minor mineral brand to
major contender in
the beauty industry.
The message is
clear, sometimes
to get out of
trouble you have
to go back to
nature.
This week’s contributor is
Clint Dowdell, skincare and
beauty expert at HiLife Health
and Beauty.
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