THIS week's contributor is Janice Hoogeveen, Group Marketing Manager, TerryWhite Chemmart - Making local area marketing easy: One year on from launching our successful 'that's real chemistry' campaign which centres on the expertise and care of our pharmacists and the strong relationship they have with their customers - we have recently launched a new local area marketing tool to make building these connections even easier.
Last month we introduced iLAM - a web-based design and marketing tool to help our network of TerryWhite Chemmart pharmacies maximise their community connections through local area marketing.
The real magic we can unlock as a brand is to leverage the power of the national brand with our broad geographical reach and strong advertising investment and further enhance it locally. iLAM is exclusive to TerryWhite Chemmart and places the power in the hands of our pharmacy teams to create their own personalised artwork and talk to their customers easier than ever before.
Specifically iLAM will:
* Increase spend to market
* Reduce production costs
* Maintain brand consistency
We are excited to see the impact this tool will have on building deeper local customer connections for our network. If you would like to learn more or see a demonstration then talk to us or visit www.realchemistry.com.au.
The above article was sent to subscribers in Pharmacy Daily's issue from 09 Mar 20
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 09 Mar 20
