This week's contributor is Jonathan Mayes, national professional services manager at Amneal Pharmaceuticals.
IF YOU are wanting to grow your DAA service, planning is critical to success. Nominate a staff member as a DAA champion to drive the overall DAA growth strategy and work with your staff. Dedicate time to train staff on understanding of the features and benefits of a DAA, and appropriate wording to use to best detail the value of a DAA to your target customers.Identify existing patients who qualify for a DAA, use your dispensary software or GuildCare software to generate a list of customers to offer the service and track the outcome of these customer discussions. Be sure to give careful thought to any customer objections so you can best overcome them in future customer discussions, then you can reapproach customers with similar objections as follow up.
It is very important to have the support materials in store and on display to communicate effectively with your customers - show them a sample pack, explain the features and benefits and have literature or material they can read after they have left the store.
The above article was sent to subscribers in Pharmacy Daily's issue from 14 Nov 16
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