THIS week's contributor is Matt Boulter, Network Partner at TerryWhite Chemmart Marion Compounding, SA - DAAs - the best customer loyalty program:
TerryWhite Chemmart (TWC) has a proud history of providing safe, timely and reliable customer focused medicine packaging and quality use of medicines to our local communities. And with direct support now provided through the TWC Dispensary Excellence Program, it is now even easier to identify the value of DAAs under the new community pharmacy agreement.
For our patients, a DAA provides a consistent, convenient, and safe way of managing their medications around their lifestyle.
For our pharmacy, a DAA patient allows us to truly know them as a regular customer. Not only do we own their script business (with what should be 100% adherence) but we own their health care needs and the opportunity to provide additional health services such as flu vaccinations, MedsChecks, Blood Pressure checks and so much more. It makes our role as 'experts in care' that much stronger.
Regular visitation by a DAA patient also presents us with a greater opportunity for retail engagement through the TWC Rewards program. What else ties script loyalty, clinical services, and retail together as well as a DAA?
The ultimate value of a DAA is loyalty which provides clear commercial benefits for my pharmacy but more importantly the health benefits of our customers. To find out more about how TWC can help you be a health leader, click here.
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Nov 20
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