THIS week's contributor is Gavin Fielding, Marketing Manager, Wizard Pharmacy - Customer loyalty: Convenience and price are key factors impacting pharmacy consumers shopping behaviour. To grow a profitable pharmacy, you need to attract new customers with strong promotional campaigns and strategic pricing; and then, develop brand loyalty through exceptional value and personalised service.
A loyalty program captures comprehensive customer data, allowing for multichannel, personalised communications. Like listening to patients and providing personalised advice in-store, using data to target customers with relevant information reinforces your position as a go-to, trusted health expert.
A loyalty program also helps you add value and find ways to surprise and delight your customers, leading to stronger brand loyalty. Providing value and personalisation will have your customers coming back more often and spending more each visit. At Wizard, our Rewards Loyalty Program members average spend is 40% higher than non-members.
Wizard Pharmacy have combined a strong promotional program with the value of Wizard Rewards and partnerships with top-tier brands to form a definitive competitive advantage. CLICK HERE to learn more.
The above article was sent to subscribers in Pharmacy Daily's issue from 31 May 21
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