What makes your pharmacy different?
November 28, 2011
As a busy independent pharmacy
owner, often dispensing
pharmacist, bookkeeper,
councillor and go-to person for
your pharmacy, it’s difficult to
find the time to think about the
point of difference of your
pharmacy in relation to your
competitors and improving/
sustaining your profits.
What makes your pharmacy a
destination for customers?
To answer this you need to
look at areas including: range,
service and services-disease
state management.
Range - The first step to
looking at range starts with your
customers. Who are your
customers? What do they buy?
Secondly, you need to
understand what is and isn’t
selling. Reviewing your sales
data provides accurate insight
into what product is moving and
what isn’t. An important
measure to help you manage
your range is stock turns. Stock
turns tell you how many times
stock or inventory is being sold
or purchased over a given period
of time. Stock turns should
average 12 per year (ie. once a
month).
Services and Services-Disease
State Management - Many of
those who visit your store are
seeking help on managing a
condition. Understanding the
ins and outs of asthma, weight
management, cholesterol,
depression and anxiety,
diabetes, etc., isn’t practical.
Again it comes down to finding
out what your customers’ needs
are so you can focus on
providing advice to the majority
of your customers.
This week’s contributor
is Darren Dye from
Pharmacy Alliance.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Nov 11To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 28 Nov 11
