 |
Total Beauty Network (TBN), still a non-supermarket brand, has just wrapped its Melbourne based bi-annual Sales and Marketing conference celebrating a strong growth profile through 2013. Held in January and June each year, the conference includes over 50 employees from the TBN head office, sales reps, and the NSW and Queensland sales agencies. After being listed on BRW’s Fast 100 List, the company has already doubled in size with five new employees attending the conference last week. The focus of the January conference was covering all the first half promotions for Designer Brands (DB) and COLOUR by TBN, including the Outrageously Fabulous promotion that features the new Designer Brands Outrageous Volume Mascara. This was also TBN’s first conference after their recent acquisition of Australian organic cosmetics company INIKA. In 2014, Designer Brands Cosmetics will also feature heavily in the media again with an extended national television campaign and media advertising. DB is the only Australian value cosmetics company that is television advertised. The intention is to continue to drive customers into pharmacies, providing them with key launches such as the new DB Beauty School Online Training Program and strategic Local Area Marketing programs. The enthusiastic TBN sales and marketing teams at their conference are pictured below. |
