Pharmacy Daily | DDS’ top loyalty program turns one!

Discount Drug Stores (DDS) celebrated one year of its refreshed loyalty program, DiscountPlus, yesterday.

The free-to-join program allows members to earn points for every dollar spent in-store and offers exclusive discounts, gifts, and birthday bonuses, further reinforcing DDS' commitment to providing personalised value and convenience for every customer, a spokesperson said.

Adding that since its launch only a year ago, the program has seen success across key performance markers, including an average basket size of 3.7 items from members, and more than 12m points earned.

DDS Head, Hugo Ortiz, said the program has been a valuable way to create repeat purchase opportunities while building meaningful connections with customers.

"DiscountPlus is value and convenience combined in a way that's refreshingly appealing," Ortiz said.

"It's the best of both worlds in helping pharmacies build their base and retain existing customers with compelling offers across our whole pharmacy, especially for the likes of our Vitamin Hub and monthly exclusive member offers.

"The program has already seen significant success within its first year, and it's pleasing to experience firsthand how DiscountPlus is not only a fantastic talking point for our team members, but our customers genuinely want to hear about it - there's something special about redeeming or claiming something just for you," said Ortiz.

Customers can redeem and earn points with their DiscountPlus card or by providing their email address, phone number, or name.

Points can be used for the full or part payment of any purchases (excluding prescription, pharmacist-only, and pharmacy-only medicines).

DiscountPlus is one of the promotional in-store activations offered by DDS, with further consumer loyalty campaigns to be announced this year.

Pictured: Mandurah Discount Drug Store Retail Manager, Jacinda Crompton.