TODAY Bayer in partnership with pharmacy eLearning platform iTherapeutics launched the 'BayerPharmac@demy'.
This partnership will provide on-demand training to pharmacy staff on a range of consumer health products across multiple categories.
From allergy education to daily energy, period pain, digestive health, fungal infections, and nutrition during pregnancy; the 'BayerPharmac@demy' offers free, educational modules on everyday health topics.
Once the user completes a 'Learning Plan' consisting of three to six modules, they will win iReward points which can be used to redeem e-cards usable at top retailers, supermarkets and cinemas.
The first Learning Plan 'Nutrition in Pregnancy, and the first 1,000 days' is also out today, with new learning plans to be released each week leading up to the APP 2023 Conference on the Gold Coast, where Bayer will have a stand to demo the eLearning platform.
Presented in an interactive and gamified interface, the BayerPharmac@demy can be accessed via a desktop or mobile device.
The hub provides high-quality, evidence-based information, interactive quizzes, videos, and product fact sheets to cater to a variety of learning styles.
Rodney Stosic, Head of Medical Consumer Health at Bayer, said: "In line with our vision 'Health for all, hunger for none' Bayer continues to look for opportunities to improve everyday health for Australians including supporting those at the front line with what they need to make this possible.
"We have analysed our market research to pinpoint exactly what support pharmacy staff need.
"They have told us they need short and easily accessible training opportunities with over half of staff surveyed1 indicating that training needs to be complimented with incentives."
iTherapeutics, owned by UnityHealth, currently reaches 95% of pharmacies across Australia with a membership of more than 50,000 pharmacists and pharmacy assistants.
UnityHealth CEO Peter De Lorenzo said: "Our innovative programs have been shown to significantly increase confidence levels in pharmacy staff from before to after training.
"We aim to provide a richness of content and education in one place across a large range of categories so that pharmacy staff are equipped to discuss various conditions and optimal treatment options with their patients," De Lorenzo concluded.
1. Bayer Pharmacy Assistant and Pharmacist Training Research, Dec 2021 (n=200)
Pictured: website's landing page.
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