PRICELINE and Chemist Warehouse have been recognised in the top 10 leading brands list in KPMG's latest Customer Experience Excellence Report.
While Chemist Warehouse is a longstanding brand on the list, this year marked Priceline's return after a four-year absence, due to this year's "strategic emphasis on competitive pricing, attractive discounts and seamless online shopping and delivery experiences", said the report.
"These strengths align closely with evolving consumer expectations, particularly in light of cost-of-living pressures in the Australian market, where affordability and convenience have become critical drivers of brand preference," it added.
KPMG's research focuses on how agentic AI will change customer journeys through intelligent, adaptive ecosystems and drew insights from 126 Australian brands multiple sectors.
The report draws on more than 80,000 evaluations across 16 countries, including more than 5,000 responses from Australians.
Each of the brands in the report were ranked according to six pillars: integrity, expectations, personalisation, empathy, resolution and time and effort.
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