Cold and flu expanded
February 2, 2012
BISOLVON has expanded its
portfolio with the launch of
Bisolvon Chesty Kids Strawberry
Liquid (Bisolvon Chesty Kids) and
Bisolvon Dry Honey Lime Pastilles
(Bisolvon Dry Pastilles).
The Bisolvon Chesty Kids
Strawberry Liquid (bromhexine)
is suitable for kids aged two years
and up, and is designed to thin mucas
down and clear the chest, whilst
its strawberry flavour was selected,
according to the company, because
it “is the flavour that pharmacists
believe is most important when
treating children””.
The Bisolvon Dry Honey Lime
Pastilles contain the same ingredient
(dextromethorphan) as the Bisolvon
Dry formulation (which reduces the
urge to cough), and were created
specifically for on-the-go delivery.
“Our investment in marketing and
our determination to encourage
consumers to consult their
pharmacist plays a key role in our
ongoing support for pharmacy,”
said Bisolvon Senior Brand
Manager, Sally Binfield.
“In 2012 we have committed over
$2 million on Bisolvon TV advertising.
“In addition we will continue our
pharmacy education programs and
in-store promotional activities,” she
added.
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