Pfizer gets Appy
July 24, 2015
Pfizer Australia yesterday
launched Pfizer Meds 2.0, a new
version of its patient support and
information app for smartphones.
Available as a free download from
the Apple App Store or Google
Play, the app allows patients taking
Pfizer prescription medications to
scan the barcode on the pack and
automatically access up-to-date
information about the product and
their medical condition.
Pfizer medical director Krishan
Thiru said as well as assisting
patients, the app will also help
GPs and pharmacists to access
information and materials they can
use to talk to patients about Pfizer
prescription medications.
Features include medicine images
and audio confirming the name
of the Pfizer medicine, the ability
for patients to keep a log of their
medicines and a reminder system
so patients are prompted to take
their drugs as prescribed.
Originally launched with a focus
on Enbrel, Caverject and Lyrica,
the updated version of the Pfizer
App also includes information on
Champix, Efexor-XR and Celebrex.
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