SYDNEY start-up Perx Health, with the support of a Government 'Jobs for NSW' $25,000 grant, has developed an app for digital devices that "gamifies" medicine-taking such that adherent patients are rewarded with vouchers for petrol, movie tickets and gift cards.
Perx Health co-founder Hugo Rourke said, "Not taking medications is one of the biggest hidden problems in modern health care."
"What we're trying to do is to change the experience from a nagging chore to something fun and engaging, creating positive reinforcement".
The project is still in its pilot stage, working with NSW Health and Sydney Local Health District for patients with diabetes and cardiovascular disease.
The above article was sent to subscribers in Pharmacy Daily's issue from 23 Jan 18
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