PRICELINE Pharmacy has been announced as the exclusive national distributor for Nutrition Care Pharmaceuticals, including its hero product Gut Relief.
The deal with Priceline's parent company Australian Pharmaceutical Industries is estimated to boost Nutrition Care's annual revenue by up to $2 million annually, with sales currently about $30m in total.
Nutrition Care highlighted the strong growth of the vitamin and supplement sector in Australia, with digestive health supplements holding a 9% market share.
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