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November 23, 2018

THE Therapeutic Goods Administration (TGA) has defined for health care professionals and companies wishing to advertise healthcare products on social media what their responsibilities include. In addition, the TGA has provided a social media “acceptable use policy” that advertisers can use on their digital platforms. This policy sets out guidelines to ensure any comments, endorsements or testimonials are not misleading or encourage the inappropriate use of a product, but still requires advertisers to monitor and “moderate” any comments that have the potential to see them breaching the code. Access the policy statement at tga.gov.au.

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Pharmacy Daily | Social media adverts

Social media adverts

Other recent headlines

CW raises $2m for charity

TWC caps off its continuous learning

AdPha seeks pay reforms

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES