Weekly Comment 24 May 21
May 24, 2021
THIS week’s
contributor is Chris
Cromie, Retail
Development Manager at
Wizard Pharmacy - The many hats of the
Pharmacy owner: Recent research published
in the International Journal
of Pharmacy Practice, found
that most pharmacists
were confused about their
professional identity. There are
many different hats they have
to wear, leading to confusion
of their role, with many
outlining the ‘shop-keeping’
aspect of the profession as the
most concerning.
Being an expert Pharmacist
might not mean you have
the skills or the time to be an
expert in retail development.
Focusing on just one area of
your business, whether that be
the retail or dispensary side,
is not a wise idea. To operate
a sustainable and profitable
pharmacy business and deliver
the best customer and patient
outcomes, every corner of
your pharmacy must work
cohesively together.
This can be challenging,
especially if you are operating
multiple pharmacies.
Pharmacy owners need to
develop a comprehensive
business plan for their
pharmacies. Does your
pharmacy need to improve
merchandising and store
layout or ticketing and POS?
Do you need aggressive retail
promotion and to implement
Mystery Shopping programs
to check execution at store
level?
My team and I guide Wizard
Franchisees in maximising
their store’s potential. Want to
know more? CLICK HERE.
The above article was sent to subscribers in Pharmacy Daily's issue from 24 May 21To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 24 May 21
