TERRYWHITE Chemmart (TWC) held its supplier forum in Melbourne yesterday, gathering over 250 of its supply partners.
The annual event, while serving as a platform to express solidarity, allowed TWC to unveil key plans and initiatives to drive what the group stated is, "better business outcomes for the pharmacy network while ensuring a strong return on investment for its supplier partners".
The event showcased TWC's marketing initiatives, education and training programs, and Care Clinic offerings.
TWC shared its roadmap for augmenting both the physical store network and its digital presence.
There was also a focus on increasing investment in the myTWC health app, eCommerce, and digital marketing initiatives to keep existing customers and attract new ones.
The Care Clinic program launch was discussed where "through core services across vaccinations, health checks and medication services, along with exclusive partnerships with key suppliers like Sanofi and Metagenics, the program delivers better patient outcomes and significant returns on investment," said Executive General Manager, Nick Munroe.
"By aligning with the brand's vision to drive a better future for Australian pharmacy and deliver better health outcomes, suppliers have a unique opportunity to drive and position their investments to help TWC attract more customers to the pharmacy network."
TWC also showed support for its charity partner, Ovarian Cancer Australia.
Munroe said the brand had raised "over $322,000 for the charity, more than doubling previous contributions".
This achievement was largely attributed to a new supplier and brand-led initiative embraced by 19 pharmacy brands, the TWC network and customers who shopped the ranges.
"Our partnership with Ovarian Cancer Australia spans 18 years, and it is through the support of our pharmacy network, customers and dedicated supplier partners that we can make a tangible difference in the lives of those affected by this devastating disease," Munroe said.
Pictured (L-R): Sue Hegarty, OCA Chief Support Program Manager; Jenny Celona, TWC Category Business Manager; Jane Hill, OCA CEO; and TWC's Nick Munroe.
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