THE Pharmacy Board of Australia has launched a new "self-assessment tool" to help practitioners and advertisers correct their advertising so it complies with professional and legal obligations.
It's the latest initiative in a series of resources developed by the Australian Health Practitioner Regulation Agency and the various National Board to help advertisers of regulated health services.
"We are working to make compliance as easy as possible for anyone who is advertising a regulated health service," said AHPRA ceo Martin Fletcher.
"The important thing is to advertise responsibly and within the law so patients receive accurate and reliable information about healthcare services that helps them make informed decisions."
He urged advertisers to try out the self-assessment tool, which is part of a broader advertising compliance and enforcement strategy for the national registration scheme.
See www.ahpra.gov.au.
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