PHARMACY Alliance has announced the 100th member nationally to bear the Alliance Pharmacy logo.
The Alliance Pharmacy branding concept was introduced to the Pharmacy Alliance membership network in late 2015 with ambitions of connecting Pharmacy Alliance members to consumers.
Commenting on the achievement, Pharmacy Alliance ceo Darren Dye said he believes that "strong supplier support" has helped fuel the membership drive, with plans in place to hit more than 300 members carrying the logo by the end of 2018.
"(These numbers) allow us to invest in supporting Alliance Pharmacy members with more effective marketing activities through a new pain management strategy, our Healthy Rewards loyalty program, our sponsorship with Essendon Football Club and both digital and above-the-line advertising," Dye said.
He said Alliance Pharmacy allows member pharmacies the flexibility to localise their ranges and point of difference for their community, as well as supporting them to deliver a pharmacist-led service.
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