Be Medicinewise
January 28, 2011
NPS Australia is reminding the
industry that Medicinewise week
launches this Sunday.
Medicinewise Week is aimed at
getting “Australians thinking more
about their medicines through
posing the question ‘why?’; and
also getting the public to
understand ‘what is a medicine’,
‘what the medicines active
ingredient is’, and also to educate
consumers to ask the right
questions.
Health professionals, according
to NPS clinical adviser, Dr Danielle
Stowasser, will play a vital role in
the success of the campaign.
“Most people value their health
professionals’ opinions when it
comes to making medicines
decisions, so you are key to helping
them become medicinewise,” she
said.
“You can do this through educating
people about the active ingredient
in their medicines and promoting
the use of medicines lists, which
can be downloaded at no cost from
our website,” she added.
The campaign will be supported
by television and radio ads, as well
as the release of new research,
resources and tips to help
consumers be medicinewise.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Jan 11To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 28 Jan 11
