AUSTRALIAN supermodel Miranda Kerr has been announced as the new ambassador for infant nutrition brand Biostime, which will launch in Australia in Jan 2019.
Biostime's parent company, China-based Health & Happiness group, also owns Swisse after acquiring the company for $1.7 billion in 2015 and 2016.
Two products will be offered locally - Biostime SN-2 BIO PLUS Premium Organic Toddler Milk Drink and Biostime Infant Probiotics with Vitamin D, with distribution deals believed to be in place with a range of pharmacy chains.
Kerr will appear in a TV campaign, with Health & Happiness Global Marketing Director, Severine Brichard, saying the alliance with the US-based Aussie personality was "another major milestone in the global marketing strategy for the brand".
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