BLACKMORES Chief Brand, Innovation and Communications Officer, Joanne Smith, was placed number 10 in Mi3'S CMO Awards 2025.
When Smith took on the role, brand health and market share performance were declining, and she led a three-year transformation of innovation.
She told Mi3 her ambition was to create "an engine of profitable growth that centres on bringing superior health solutions to our consumers across our 12 markets - informed with rich scientific data and consumer insight and commercialised with excellence".
Smith's efforts returned brand performance to growth, with innovation sales increasing from less than 4% of total sales to 20%.
The above article was sent to subscribers in Pharmacy Daily's issue from 12 May 25
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