SRW Laboratories founder, and pharmacologist Greg Macpherson, in collaboration with other scientists, launched a new range of nutraceuticals called Cel last week.
Macpherson, a futurist, author, and biotechnologist, said he identified nine hallmarks of ageing across the 12 systems of the body through his research.
"While humans across the globe are living longer than ever before, we're not doing it in the best health.
"Although our lifespans are collectively increasing, our healthspans aren't," he said.
The new range of nutraceuticals includes three key products.
Cell Stability 1, containing 2-HOBA (a compound derived from Himalayan Tartary Buckwheat), astragaloside (found in astragalus), and rutin (a flavoured antioxidant), targets telomere attrition, genomic instability, and epigenetic alterations.
Cel Nourishment 2 contains nicotinamide mononucleotide (an NAD precursor in cow's milk and other foods), astaxanthin (a carotenoid antioxidant from red algae), and pterostilbene (a molecule similar to resveratrol but with higher bioavailability).
This helps with mitochondrial dysfunction, stem cell exhaustion, and altered intercellular communication.
Cel Renewal 3 contains flavonoids such as apigenin, fisetin, and oleuropein, to target cellular senescence, loss of proteostasis, and deregulated nutrient sensing.
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