YOUR skin is unique, so your skincare should be too.
That's the concept behind personalised skincare brand Software, which was created by a dermatologist, a GP and a software designer.
In a crowded market, it's a major point of difference for the brand.
In a nutshell, the experts design custom formulas made of clinical-grade actives to target customers' skin concerns at a cellular level.
Through the subscription-based brand, customers receive an expert review of their skin and are able to select their own ingredients, before products are formulated and shipped to them.
After an initial consultation charge, far lower than specialist fees, the billing cycle moves to bi-monthly with no extra cancellation charges, stated the creators.
The above article was sent to subscribers in Pharmacy Daily's issue from 22 Feb 24
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