APPARENTLY we all crave the human touch; it's proven.
No surprise perhaps but the science is in - a recent study found that when restaurant diners read menus with healthy food options printed in a typeface that appeared handwritten, they were more likely to believe that the food was better for their bodies, made of better ingredients, and prepared with more care than similar items printed in machine-style fonts.
Assistant Professor of Hospitality Management at The Ohio State University Stephanie Liu said, "The handwritten typeface conveys love, and that sense of human touch feels even more salient".
Can pharmacy owners convey the sentiment with the right font?
Maybe, but scripts could become unintelligible again.
Now that marijuana, especially medical marijuana, is becoming more available worldwide, fake product is becoming a new threat.
Some of the marijuana products sold by Southern California stores are loaded with banned toxic chemicals that could damage people's health, according to an NBC4 I-Team investigation.
Last July, California legislated against a long list of toxic pesticides from marijuana sold by retail businesses.
Ah, for the days when aspirin was just laced with marijuana!
The above article was sent to subscribers in Pharmacy Daily's issue from 05 Mar 19
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