IN news that absolutely no-one asked for, another celebrity has launched a skincare line, and this time, it's for kids aged three and up.
Released by actress Shay Mitchell, the Korean-inspired range called Rini (Korean for 'child') has faced backlash for targeting preschoolers with its product range, including an aloe vera recovery mask that comes in a variety of animal designs and an after-sun product.
The range is not currently available in Australia.
"Please explain to me why literal toddlers need face masks and skin care and to be sitting in front of a makeup mirror looking at themselves?," fumed one Instagram commenter.
"They should be playing and getting dirty and not caring what their skin looks like at that age... This just seems so unnecessary."
In response to her critics, Mitchell has claimed that Rini is about self-care, not beauty, and "teaching our kids that taking care of themselves can be fun, gentle, and safe".
"Kids are naturally curious and instead of ignoring that, we can embrace it," she said.
"With safe, gentle products parents can trust, and sweet moments that bring us closer."
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