ASX-LISTED Eagle Health has outlined ambitious plans to further boost its presence in China, building on the success of its "Hutang 1" Australian pre-meal shake product for Type 2 diabetes and Pre-Type 2 diabetes in the Chinese market.
The company celebrated the performance at a Chinese New Year conference, following the 01 Dec launch of Hutang 1 and the official opening of four diabetes Education and Experience stores throughout Xiamen, China.
On average, around 280 diabetes patients have visited the stores on a daily basis since the opening, to get education about the risks, prevention and management of diabetes, the company said.
Eagle Health md Zhang Mingwang said, "It is a great honour for all of us at Eagle Health to be able to provide a world class and clinically validated solution for Type 2 diabetes sufferers in China to support them in their lifestyle intervention in order to manage this serious national health issue.
"Xiamen is Eagle Health's home city and with the local government's focus on diabetes it makes Xiamen the perfect place for us to launch our product Hutang 1.
"With our new high speed production line now fully operational we are well poised to deliver the sales targets we expect in 2018, and continue to roll-out to our distribution network immediately after the Chinese New Year holiday."
In addition to the opening of the stores in Dec, Eagle Health's in-field counsellors and nursing staff have issued over 200,000 information leaflets and provided diabetes counselling services to over 3,600 patients across neighbourhoods in Xiamen, while the Company has invested in large-scale outdoor advertising, television and newspapers.
According to the IDF Diabetes Atlas 8th Edition, there are 114.4 million people with diabetes in China in 2017 and this is projected to grow to as high as 149.7 million by 2045.
It is further estimated that there are an additional 110.7 million people with impaired glucose tolerance, considered to be pre-diabetic or at risk of diabetes, across China in 2017.
See eaglehealth.com.
The above article was sent to subscribers in Pharmacy Daily's issue from 14 Feb 18
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