DR ADRIAN Sheen (pictured), founder of the Doc Sheen brand, launched the Widdleometer medical device at Terry White Chemmart Penrith Compounding in Sydney this week.
The Widdleometer is an "early warning system" for prostate and bladder issues, and will be available to the public in Nov.
Aimed primarily at men over the age of 50, the device aims to offer a quick way to check on urine flow, prompting early intervention for any potential issues, while educating men on better health outcomes.
Sheen said his creation is a "leap in the right direction".
"It is crucial that men become more in touch with the health of their prostate and bladder, as it is something that is too easy to ignore," Sheen explained.
"Around 50% of men aged 50 have an enlarged prostate and 80% of men aged 80.
"This can introduce a range of problems including a reduction in urine, sometimes a complete stopping of the flow, infections, and consistently needing to get out of bed at night to go to the bathroom," Sheen added.
"Prevention of illnesses related to the prostate and bladder is something that is very important to men and I'm extremely hopeful that the Widdleometer will contribute greatly to men's health," he commented.
The Doc Sheen Widdleometer is retailing for $49.
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