FROM scent-stacking to vampy, after-dark vibes and glacier-inspired palettes, social media platform Pinterest has released its style predictions for 2026.
According to Pinterest, the report is an analysis of searches on the platform and the visual content that users engage with, combined with predictive analytics, data insights and observations from external partners.
According to the report, Gen Z and Millennials next year will be scent-stacking - layering different fragrances to create their own unique scents.
Searches for 'niche perfume collections' have increased by 500%, while 'perfume layering combinations' is up 125%.
Meanwhile, searches on Pinterest for cool blue tones and frosted make-up have been on the rise as consumers bring "a subzero sophistication to absolutely everything in 2026".
Mismatched beauty will also be on the agenda, as seen through bright dual-toned lipstick and vibrant two-toned manicures, the Pinterest report said.
On the other hand, goths will make a comeback with a return to jet black nails and smoky eyes, with a touch of glamour.
The above article was sent to subscribers in Pharmacy Daily's issue from 18 Dec 25
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