EGO has announced a packaging overhaul for its QV skincare products, switching from laminate to recyclable LDPE tubes to reduce environmental impact.
The transition, already underway, aims to divert 18 tonnes of packaging waste from landfills annually by making all QV tube products recyclable in Australia's kerbside bins.
The laminate packaging currently used cannot be processed in Australian recycling facilities, however, LDPE can.
"This project has been two years in the making and involved extensive production and stability trials for key products," said Ego's Packaging Projects & Studio Manager, Simone Thomassen.
"We've ensured the transition to LDPE maintains the high standards of product quality QV customers expect," he added.
The switch includes QV products for Australian, Asian, and Middle Eastern markets, with all products expected to be converted within the next 12 months, based on production timelines.
Ego worked closely with Impact International, an Aussie company focused on environmentally sustainable manufacturing.
Impact's practices include using solar energy, a no-heavy-metals policy, significant recycling efforts, and even maintaining a sustainable forest to offset raw materials used in tube production.
This initiative moves Ego closer to its goal of making 100% of its cosmetic packaging reusable or recyclable, aligning with the Australian Packaging Covenant Organisation and ANZPAC goals.
By prioritising sustainable packaging, Ego aims to support long-term environmental health, reflecting the brand's ongoing commitment to responsible production and reduced waste in the cosmetics industry. JG
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