A SUN safe campaign is ramping up to change the attitudes and behaviours of Aussies aged 18 to 30 years.
The $7.3 million campaign by the Australian Govt and Cancer Council Australia will bring together more than 50 content creators, a music festival, fashion, beauty and lifestyle brands and publishers to 'End the Trend' of sun tanning.
The latest research shows most young Australians (74%) believe their risk of getting skin cancer is unlikely.
Almost one in three young Australians believe it's fine to sun tan at their age and fewer than one in 10 are consistently using all five forms of sun protection - Slip. Slop. Slap. Seek. Slide.
Melanoma survivor and Olympic swimmer and world champion Sam Short will be informing and motivating the general public to be "smarter in the sun".
The campaign is occurring across social media, Spotify, YouTube and more, with the latest video advertisement out today, stated the Govt.
The rollout comes as pioneering, melanoma researchers Prof Georgina Long and Prof Richard Scolyer were named 2024 Australians of the Year.
The scientists have pledged to use their platform to urge Australians to be sun safe and "stop glamourising tanning".
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