GLAXOSMITHKLINE'S GSK Consumer Healthcare has confirmed its participation in the Pharmacy Guild's 'Click and Collect' program, as part of an overarching strategy to deliver a digital transformation program for community pharmacy in Australia.
The scheme revolves around the pharmacy.com.au website, and sees online orders for products from supplier partners directed to participating pharmacies for pick-up (PD 09 Mar 2017).
Guild member pharmacies can join the Pharmacy Click and Collect network at no charge, giving them access to product information and resources that will now include GSK Consumer Healthcare brands Panadol and Otrivin.
Pharmacy Click and Collect gm Aaron D'Souza, described the opportunity for pharmacists to participate as "mind-blowing," giving them the opportunity to be supported with cutting-edge digital technology at no cost.
"We'd encourage all members to get behind the platform by signing up and supporting these quality brands that consumers trust."
He said the support program and digital connections would be rolled out in the coming months.
The above article was sent to subscribers in Pharmacy Daily's issue from 15 Jan 18
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