HAIRCARE brand Provoke has undergone a refresh, with its two top ranges now known as Provoke Brighten & Repair and Provoke Keep it Bright, with the same formulas, but updated packaging.
Developed to keep blondes bright and fresh with its dual pigment toning technology and purple and blue pigments, the products help to extend time between salon appointments.
The Keep it Bright shampoo and conditioner (previously known as Colour Care) is an everyday solution enriched with vitamin B5 to help maintain colour and hydration.
Meanwhile, the Brighten and Repair shampoo and conditioner (previously known as Touch of Silver) removes brassy tones in one wash, while repairing damaged hair bonds - the range is ideal for toning natural, coloured, highlighted or platinum blonde, white and grey hair
RRP $12.95 each, available at Priceline and Chemist Warehouse.
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Nov 25
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