P&G Olympic links
January 24, 2012
PROCTER & Gamble will next
week announce its sponsorship of
three top Aussie athletes in the
lead up to the London 2012
Olympic Games later this year.
P&G is a partner of the entire
Australian Olympic team, and the
as-yet-unnamed new ambassadors
“are Olympic hopefuls whose
dream is to secure a place in the
Australian Olympic Team to take
the hopes of the nation to London”.
The move continues the
company’s involvement with the
Olympics, which includes a major
partnership with the International
Olympic Committee announced in
2010 and covering the next five
Games through to 2020.
At a launch on Tue P&G will host
a media opportunity where the
athletes can be photographed
along with their mums, to celebrate
the role mothers play when it
comes to raising Olympians.
P&G brands include Pantene,
Gillette, Oral-B, Metamucil, Head &
Shoulders and Ambi-Pur.
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