THE Australian Institute of Health and Welfare 2018 report revealed 95% of Australian children do not consume the recommended number of serves of vegetables each day, and more than two-thirds exceed the recommended intake of free sugars.
Nutritional company Activated Nutrients MD Blair Norfolk said this highlights the crucial role of pharmacists and their unique position to influence parents who are looking for strategies to help their growing children to meet their nutritional requirements.
The company has launched "Grow Up - Kid's Superfood" in pharmacies across Australia.
"Providing the right information to parents is so important to getting the message of good nutrition across," said Norfolk.
"Pharmacists are in a position of trust and they can really make a difference to the lives they touch."
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