Pharmacy Daily on location at FIP
September 1, 2010
Jana Fulcher, winner of the IMS
Health-Australian College of
Pharmacy Young Pharmacist
Innovation Grant (PD 29 July) is
currently at the FIP Conference
in Lisbon, Portugal.
She has been sending the
College a daily blog, and here is
her first report from the event:
Hi all, Having a great experience
at FIP so far, and it has only just
begun. Below is my experience
for the first day:
I went to a session on
emerging community pharmacy
business models where
professional service
implementation and success was
the topic. One of the take-home
messages was that to ensure
professional services are
successful they should be
integrated into the pharmacy and
its strategic plan.
Pharmacy owners and
managers should form a
strategy, create a plan then find
the service and offerings that will
support it so that is an integrated
part of the business.
This is in contrast to offering
the service just because there is
the opportunity to offer this. Put
differently, pharmacies need to
base their strategy on what
clients want, rather than what we
want to deliver.
Tomorrow will be a big day,
interesting
sessions
and scarily I
am
presenting
in the
afternoon!
The above article was sent to subscribers in Pharmacy Daily's issue from 01 Sep 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 01 Sep 10
