PRICELINE Pharmacy has announced it is launching new, complimentary express beauty services that will be offered in all stores.
This will see trained Priceline Pharmacy Beauty Advisors offer customers services inspired by seasonal hair and makeup trends.
Priceline is also targeting fashion-focused customers through an exclusive fashion collaboration with Australian designers Misha Collection and Finders Keepers.
Bringing fashion and beauty together and highlighting the long-term sponsorship of the Virgin Australia Melbourne Fashion Festival (VAMFF), Priceline Pharmacy has partnered with the designers to create a limited edition designer cosmetic bag that will be available in all 475 stores across the country.
The Pharmacy chain's top 20 Beauty Advisors have been selected from a pool of over 650 across the country to work alongside Makeup Director Sarah Laidlaw and Hair Director Kenneth Stoddart backstage at VAMFF next month.
General Manager Tamalin Morton emphasised how these new initiatives will bring value for pharmacy store owners.
"New initiatives that drive consistent foot traffic into stores are essential to Priceline Pharmacy," Morton said.
"The designer collaboration and new instore express beauty services aim to engage customers we may not have connected with before, outside of VAMFF, and also aim to cement Priceline Pharmacy as the ultimate beauty destination in Australia."
The limited-edition designer cosmetic bags will be available online and in all Priceline Pharmacy stores from today and the express beauty services will be available in stores also from today.
VAMFF will kick off on 01 Mar.
Pictured are models displaying hair and makeup trends along with designer cosmetic bags.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Feb 19
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