Fiona Cochrane from Priceline Pharmacy in Ararat, Vic, has been showcased by the Pharmacy Guild as part of its current #iloveruralpharmacy campaign leading up to the Rural Pharmacy Forum taking place at APP2017 (PD 18 Jan).
Cochrane, pictured with her team, previously worked for 14 years at a pharmacy in Melbourne, where her employer (who owned several pharmacies) was very supportive.
"He guided me through the pros and cons of buying a pharmacy business," Cochrane said.
"Rural is a bit of a lifestyle choice, more than anything else...you have a steady customer base that you see very often and get to know them a bit better than you would in a metro," she added.
Other benefits include a very short commute and cheaper rent.
"I've always thought that for pharmacists it's more rewarding and easy working in regional pharmacy. I understand moving away from the social aspects of city life can be difficult for some but regional pharmacy has its benefits and provides a lot of flexibility".
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