GSK has sponsored the #SeatsUpForSanta campaign, which aims to raise awareness of prostate enlargement, or benign prostatic hyperplasia (BPH) in men.
A campaign video depicts busy Santa trying to manage his multiple deliveries on Christmas Eve while have to make frequent toilet stops.
The campaign encourages men over 50 to speak to their doctor if they find themselves having to get up more than once a night, because although not life-threatening, BPH can reduce quality of life.
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