SIGMA Healthcare has launched a new three-year partnership with Medibank, with the pact to see the rollout of customer offers for private health insurance and for Amcal pharmacy customers.
The agreement, set to kick off in the first half of 2018, will also see pharmacy products and services offered to Medibank clients.
Medibank chief customer officer David Koczkar said he was excited about the deal's potential.
"Amcal is a leading pharmacy brand in Australia and a brand that has enormous recognition and trust with customers," he said.
"While we're excited to bring unique offers and rewards to Amcal and Medibank customers, it's the potential for us to collectively develop health and wellbeing programs for our customers that's a game-changer," Koczkar added.
Sigma gm merchandise & marketing, Sarah Pizzey, said both organisations were aligned in their focus on supporting improved community health outcomes.
"We both have a number of exciting customer health programs and significant health expertise, so joining forces makes a lot of sense.
"While the size of both brands means we can put together great customer offers and rewards, it also gives us the potential to make a real positive difference to the health of our customers," she said.
Amcal health programs currently cover diabetes, weight management, sleep studies, coeliac screening and more.
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