INDUSTRY publication WWD's Beauty Inc has released its list of the Top 100 Greatest Beauty Products for 2026.
"Six in 10 consumers turn to word of mouth and social media to guide their beauty purchases," Circana senior vice president and beauty industry adviser, Larissa Jensen, told Beauty Inc.
"When products truly deliver, physically or emotionally, they are shared over time and become icons."
Among the pharmacy big hitters that made the list was Bioderma's Sensibio H20 Micellar Water, which launched in 1995 - one bottle of the world's first micellar water is sold every second.
Cetaphil Gentle Skin Cleanser also made the list, a favourite among dermatologists thanks to its best-selling blend of niacinamide, panthenol and glycerin.
Meanwhile, Neutrogena's Hydro Boost Water Gel, Revlon's Super Lustrous Lipstick, Maybelline's Great Lash Mascara, La Roche-Posay's Anthelios Invisible Fluid Facial Sunscreen and L'Oreal's Elnett Satin Extra Strong Hold Classic Hairspray all made the cut as well.
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