Tylenol holds the faith
September 21, 2010
DESPITE the recent spate of J&J
US recalls it appears consumers still
have faith in Tylenol products,
according to the latest survey results.
Based on consumer evaluations
of brands (judged via perceptions of
warmth, sincerity and competence)
Tylenol topped Advil as most
Americans’ pain relief product of
choice (67% vs 65%).
Researchers also found that the
majority of the survey’s 1,04
participants still rated the Tylenol
brand as “honest and trustworthy”
as well as a brand “that acts with
[consumers] best interests in mind”.
“We believe that Tylenol’s long
track record of reliability has
generated a deep reservoir of
goodwill toward the brand and
that its recent production issues
have been interpreted by
consumers as a temporary lapse in
competence, rather than a
shortfall of warm intentions
towards them,” said Chris Malone,
Chief Advisory Officer of The
Relational Capital Group.
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