What women want

December 23, 2011

A NEW NZ Roy Morgan survey aimed at finding out what are the most important factors contributing to female purchases of skincare and cosmetics found that ‘value for money’ is the most influential factor, with 65% of the survey’s respondents (aged 14+) nominating it as important. The second most important factor was ‘quality brand’ (58%), followed by ‘sun protection factor’ (54%), ‘hypoallergenic’ (44%), ‘not tested on animals’ (42%), ‘gentleness’ (40%) and anti-aging benefits (30%).

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Pharmacy Daily | What women want

What women want

Other recent headlines

RACGP slams SA move

PSA’s new vaping criteria

IPA makes room for charity

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES