What women want

December 23, 2011

A NEW NZ Roy Morgan survey aimed at finding out what are the most important factors contributing to female purchases of skincare and cosmetics found that ‘value for money’ is the most influential factor, with 65% of the survey’s respondents (aged 14+) nominating it as important. The second most important factor was ‘quality brand’ (58%), followed by ‘sun protection factor’ (54%), ‘hypoallergenic’ (44%), ‘not tested on animals’ (42%), ‘gentleness’ (40%) and anti-aging benefits (30%).

The above article was sent to subscribers in Pharmacy Daily's issue from 23 Dec 11
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Pharmacy DailyPharmacy Daily | What women want

What women want

Other recent headlines

Prescribing endorsement consultation opens

Call for embedded rural pharmacist pilot

MTick: Behind the menopause ‘one-stop shop’

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES