AUSTRALIAN women now have access to a new tool in their beauty kit which will help them to shine like a star, a free magazine titled Hollywood Glam. Launched this month by pharmacy favourite, Designer Brands Cosmetics, Hollywood Glam takes some of the world’s most beautiful and recognisable faces such as Scarlett Johansson, Rihanna and Emma Stone, and with the aid of internationally-acclaimed makeup artist to the stars Fiona Corrigan, shows readers how to recreate the stars’ looks at home. Billed as a beauty bible, the 70- page Hollywood Glam is purse sized and empowers every woman with the skills and tools to create her own eye-catching photo-ready looks using Designer Brands cosmetics. Each page of the self-styled beauty bible features neat tips and tricks on how to apply makeup, how to make the most of facial features, and how to create different looks- from natural girl-next-door to full on red-carpet wow. Hollywood Glam also features Masterclasses on makeup including mascara, eye shadow, lipstick, blush, and brushes. “This book is about helping women create the luxury make-up and hair looks of their favourite celebrities with a good value, cosmetic brand, like Designer Brands,” said Hollywood Glam Editor, Melinda Ayre. The magazine is free of charge with any two purchases of Designer Brands cosmetics. Hollywood Glam will be delivered to all pharmacies stocking DB, with the initial drop to include 24 magazines (with an option to order more), plus POS including easel, shelf wobblers. Pictured above surrounded by celebrity look-alike models is Tony Rechtmans, Designer Brands CEO and standing to his right is make-up artist extrodianaire Fiona Corrigan.
AUSTRALIAN Pharmaceutical Industries (API) has unveiled plans for the ongoing development of its Priceline Pharmacy network, including a trial of “click and collect” shopping in 2019 and a major upgrade of its Sister Club loyalty platform.